×
The Tvia Collab logo is taken from materials they provided. Official logo assets and permission to publish should be confirmed before launch.
Core messages
- 01Power Interactive is advancing a collaboration with Tvia Collab to strengthen how it supports clients in the Vietnamese market.
- 02Tvia Collab is positioned as the execution partner handling implementation, configuration, and hands-on operational support on the ground in Vietnam.
- 03The two companies expect to shape the collaboration model flexibly according to each engagement and each client's needs.
01Introduction
Through marketing strategy development, marketing data foundation development, marketing operations support, and marketing data analytics support, Power Interactive helps clients build repeatable operating models that connect strategy with execution. To further strengthen the support we provide in the Vietnamese market, we are advancing a collaboration with Tvia Collab.
02About Tvia Collab
Tvia Collab is a martech solution consulting firm based in Ho Chi Minh City. Working as if it were the client's in-house martech team, it provides practical support shaped around business issues, and its strength lies in staying involved beyond tool implementation, through adoption and to measurable results.
in its network
across platforms
multiple industries
Its implementation and operational support covers both B2B and B2C, and the firm is based in Ho Chi Minh City (2nd Floor, 06 Vo Van Kiet Street, Sai Gon Ward).
03Tvia Collab's main areas of support
- Optimizing the use of martech platforms
- Marketing automation and CRM implementation, centered on HubSpot
- Website and app improvement, and SEO support
- CDP / CEP / loyalty program support
- Growth marketing support
- B2B marketing support
04How the two companies work together
This collaboration is built on the premise that the working arrangement is designed flexibly around the engagement and the client's issues. By combining upstream strategy design with implementation and hands-on operational support in Vietnam, we aim to deliver practical support that does not stop at the planning stage.
Strategy
Power Interactive
Leads strategy design and upstream consulting, and articulates the intent of the Japanese head office.
Local execution
Tvia Collab
Handles implementation and hands-on operations in Vietnam, adapting to local conditions.
Support that connects head-office strategy in Japan with day-to-day execution in Vietnam
Power Interactive's expected role
- Leading strategy design and upstream consulting
- Setting the direction for marketing and data utilization
- Overall quality management and project design as needed
- Communication with the client in Japan and alignment of expectations
Tvia Collab's expected role
- Execution and hands-on support on the ground in Vietnam
- Implementation, configuration, local vendor coordination, and adoption support
- Implementation and adjustment informed by local market conditions
- Continuous improvement and operational support after go-live
05What we can offer Japanese companies in Vietnam
- Designing marketing programs suited to the Vietnamese market
- CRM / MA implementation and building the operating structure around it
- Website improvement, SEO, and content optimization
- Building the foundation for customer data utilization
- Lead generation, nurturing, and conversion improvement
- Loyalty programs and customer experience design
06Our approach to the collaboration
Power Interactive and Tvia Collab aim to build a support structure that connects the strategic intent of the Japanese head office with day-to-day execution in Vietnam. We will continue the dialogue and explore collaboration models suited to each client's issues and the characteristics of each project.